Placement

I could not find any information of the slots this advert was aired. The only time noted that this advert has been seen was on Channel 4 and All 4. Interestingly the advert was used on All 4 for catching up on American black comedy 'Scream Queen' the plot is a series of murders on a college campus on the anniversary of a 1995 sorority pledge, this television show targets audience is typically teenage females. This is unusual as a teenage girl would not be a householder and therefore not interested in energy providers. Unless the company expects viewers to include their parents watching television with them other wise it seems an unwise strategy.

E.ON's last campaign in 2013 with Sarah's Energy Tool Box was first aired during the X-Factor. We can speculate Engine are adopting a similar strategy for E.ON by paying for tv spots inbetween family favourite shows such as I am a Celeb and Gogglebox which are currently airing to fulfill their target audience reach of families on a mass scale by paying for prime time viewing time.

http://www.imdb.com/title/tt4145384/