Zingy and EDF

• Zingy's is based off dancing robot character Keepon.
• Keepon was created by Dr. Kozima of Japan and Dr. Michalowski of America.
• Keepon quickly became a YouTube sensation when the Kozima and Michalowski uploaded a video of the robot dancing to Canadian rock band Spoon's I Turn My Camera On.
• Keepon interacts and plays when it senses movement.
• Keepon was originally used studying children in social development and autism studies.
• 
  

EDF energy campaign has been so successful because they have got fans engaging with their brand.
Fans have created their own remixes and parodies on YouTube of adverts featuring Zingy and EDF and have then shared them on their own channel. EDF energy are cutting the costs because fans through user generated content are doing the advertising for them; fan made media will be shared on Facebook ect with their friends and friends will go seek out the original content or try make their own in term this will mean EDF energy have a greater audience reach

This is a EDF energy advert that aired at the beginning of this year  

The juxtaposition of blue and orange throughout the advert makes Ziggy stand out even more and reinforces EDF Energy's blue price tariff branding.

Lots of colour and blue skies are used in the EDF energy advert to connote if you choose our provider you will you live in a positive, happy haven of a home. This works in unison with the uplifting retro pop hits. EDF energy always use popular tracks everyone has heard off creating fun and upbeat appeal The type of songs you might hear at a disco or on karaoke evoke a family fun appeal to EDF energy.

The mise en sene is typically a very warm and inviting setting with the feminine cushions but also induces masculinity with the tea, newspaper and remote on the coffee table, making sure the advert appeals to a mass audience. 

When the non diegetic voice over mentions that there is no nasty exit Zingy makes a noise that we assume is of appreciation, similar to a cat purring, it signifies his happiness as a EDF energy customers and encourages the audience to be a part of it, the dancing reinforces that Zingy is celebrating a win and EDF energy is a winning choice for a energy provider. The shot suggests now Zingy is in the position of the customers by positioning him central staring down the frame, this makes us trust and believe in Zingy.

In the advert EDF energy also use the rule of three this significant because as customers we find things inherently more funnier and satisfying when they are separated into three. Zingy also nods slightly to further urge us to choose EDF

Every song on the adverts is identified in the description on YouTube, the company even encourages people to share the videos on social media to reach a larger audience by saying they can 'get bopping like Ziggy.' Consumers can interact with the brand by impersonating or dancing to the same song as Ziggy.

The blue and orange theme continues through out the campaign and onto the print medium, you can even see the contrasting colours reflecting off the water. The consistency runs throughout the brand and psychologically makes the consumer assume EDF itself is consistent and therefore is highly trusted. When consumers see this advert they will think, if the EDF energy is great and reliable enough to supply the london eye then its going to be good enough to supply energy in my home.