Task

AssessmentsMP0415: a Project File (equivalent to 1500 words)
and 1500 Word Essay.

This presentation will be approximately 10 to 15 minutes long, and then questions.

•You have been assigned the ‘product’ you want to focus on (it is better if you find recent examples, something that was memorable, interesting or large scale perhaps)

•Think about what kind of information and evidence you will/should be collecting. What adverts, where were they found, what medium, was it only one medium? etc.

•What agency or individuals produced the campaign? What is their story?

•Collect visual evidence (copies of advertisements around that product or campaign, videos (youtube or from the company/agency), photos (these could be taken personally contextualising the advert), press, radio, billboards, anything else?

•Who are they targeting? How do you know that? Do they say so or are there cues in the adverts - what are the cues? Through what specific signs or language do the adverts show their targeting intentions?

•What are the cultural, socio-economic characteristics of this target audience?

•Describe the adverts, what is in them? Who is in them? How are they literally produced?

•Compare & contrast within the sector of the product

•Are there any overriding trends that you can see?

•What is the narrative? What are they saying both literally and between the lines? Is there a general recurring narrative/theme in all the adverts in that sector?

•Analyse the form and signs within the adverts and try to link these to the culture/social nature of the target audience.

Main stages:

•Data collection and classification regarding a campaign/advert within the sector.

•A general analysis of the data (describing the content of the adverts, analysis of semiotics, what persuasive strategies do they use, through what signs,
how and why etc.)

Your presentations will focus upon these findings and your essays will
extend these ideas further by choosing a specific ad within your product sector.

DEADLINE

•December 7th for the presentation file.

•Presentations will be before this date, your allocated date will be placed on the eLP this week.

•Essay deadline is April 18th 2016.